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Methodology of Corporate Social Responsibility Measurement
Černohorská, Lenka ; Putnová, Anna (advisor)
The starting point of Corporate Social Responsibility is the understanding and the acceptance of fact, that organization is a part of the society, in which it develops its activities. There are many companies, which are conducting in accordance to superior performance of the obligations in the area of social responsibility. These organizations truly think about their surroundings. The problem can occur in the measuring the social responsibility level of each CSR pillars, consisting of economic, social and environment areas. Measurement and evaluation of CSR could be conducted by some exact methods (i.e. standards and norms). In organization is needed to set up measurement mechanisms of all the areas of corporate social responsibility. The organization could use for reporting “structures” of already existing standarts, however the complexity of these standarts is the reason why it is not easy to apply them in the Czech Republic. The following project presents the metodology of measuring Corporate Social Responsibility
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Methodology of Corporate Social Responsibility Measurement
Černohorská, Lenka ; Putnová, Anna (advisor)
The starting point of Corporate Social Responsibility is the understanding and the acceptance of fact, that organization is a part of the society, in which it develops its activities. There are many companies, which are conducting in accordance to superior performance of the obligations in the area of social responsibility. These organizations truly think about their surroundings. The problem can occur in the measuring the social responsibility level of each CSR pillars, consisting of economic, social and environment areas. Measurement and evaluation of CSR could be conducted by some exact methods (i.e. standards and norms). In organization is needed to set up measurement mechanisms of all the areas of corporate social responsibility. The organization could use for reporting “structures” of already existing standarts, however the complexity of these standarts is the reason why it is not easy to apply them in the Czech Republic. The following project presents the metodology of measuring Corporate Social Responsibility
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The Analysis of an economic contributions CSR activities in the company Plzeňský Prazdroj, a.s.
Bohatová, Zuzana ; Plášková, Alena (advisor) ; Novická, Zuzana (referee)
The thesis deals with corporate social responsibility (CSR) of Plzeňský Prazdroj, a.s., where first of all I focused on analysing programme Občanská volba with the help London Benchmarking Group and suggested how to cultivate activities with local community. The first chapter of my diploma thesis describes general data about corporate social responsibility and the history of it. In the second chapter, the practical one, is described corporate social responsibility of Plzeňksý Prazdroj in detail. The following chapter deals with programme Občanská volba. In addition of analysis of economic contributions corporate social responsibility I tried to find out the answer on a question if Plzensky Prazdroj fulfils the CSR conception. This is very important for internal users but also for stakeholders.
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